Asia Edition
Peach and nectarine growers on Sydney’s outskirts have combined with Woolworths, Australia’s largest supermarket chain, to deliver tree-ripened fruit to 22 local Woolworths’ stores, all within 30km of their orchards.
The families, marketing under their exclusive brand “Bombowlee - local fruit for local families”, have been known for their premium, early season peaches and nectarines since the 1930s, and supplying Woolworths for over 50 years.
Mark Jolly of Jolly Family Orchards, and part of the Bombowlee group says “the response by consumers in Sydney’s northwest to our initial tree-ripened program last season with Woolworths was outstanding. This season is shaping up to be bigger and better for even more consumers and for our growers, thanks to the support by Woolworths”.
“Although Woolworths has around 900 stores nationally, they have demonstrated the flexibility to link with local growers to market to local families through their local stores. As a result, our growers, consumers and Woolworths all benefit”, Mr Jolly observed.
Fruit is being selectively picked at its peak maturity and is on the Woolworths’ shelves within 24 hours. This means fruit spends more time on the trees to develop the best flavour, sweetness and juiciness.
Ray Christie of Christie Orchards, and part of the Bombowlee group, says “’Bombowlee’ is a local brand that allows us to pool our fruit. Most importantly it allows us to provide consistent quality and eating experiences to local consumers. We also take special care to protect our fruit from harvest to consumers, because it is tree-ripened and ready to eat”.
The fresh picked and locally grown peaches and nectarines will be available from early November through to December.
For more information please contact:
Scott Dunk
N&A Fruit Distributors
M: 0061 437 677 866,
E: scott@nafruit.com.au
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