Elstar rough
As far as quality is concerned, the fruit trader says the harvest is good. "The good summer has resulted in good hard fruit. The sugar level is fine and we have a very good coarse sorting of Doyenne du Comice and a reasonably coarse nice bronze Conference. The only downside is that the Elstar is a bit rough throughout the country. Rough apples taste the best, but the consumer generally prefers a smooth apple."
Club varieties
When asked whether the Dutch top fruit export will limit itself to club varieties in the future, Erik replied: "There will always be space for the Elstar and Jonagold on the market. A well stored Elstar picked at the right time, is the best apple. Who am I to say that club varieties are better? We also supply club varieties with a lot of Kanzi, besides Rubens and Junami. This demand is growing, partially due to the many TV adverts."
For more information:
Erik Kieftenburg
Fruit Noordholland BV
Groothandelsmarkt 2
1681 NN Zwaagdijk
fruitnhbv@zonnet.nl
www.mjpronk.nl