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Growing market for Tunisian organic fruit

Dates, pomegranates and figs are some of the products Tunisian exporters, such as Djebbi Fruits, ship to the European continent taking advantage of the mere two hour flight. Faouzi Djebbi, president of the company, says that “we focus not on quantity, but on quality. Our products are not only organic, but also have a Protected Designation of Origin (PDO).”

Most of Djebbi’s produce is exported to European destinations, although the dates, which are of a specific variety that grows only in Tunisia and Algeria, are also shipped to neighbouring countries, like Morocco and Libya, and even to more distant destinations such as South Africa.

“The date production season lasts from early September to the end of December and we export them to 60 different countries. We deliver premium quality dates with a longer shelf life than the Iranian produce,” explains Mr Djebbi.

He also assures that both consumption levels and production volumes in Tunisia are on the rise. “We are introducing new plantations, ensuring the traceability of the production.”

The firm has also made an effort to diversify the fruit range on offer, always with local, organically-grown varieties adapted to the specific characteristics of the regions where they are cultivated. “Our organic pomegranates are exported to both Europe and the Gulf countries, where demand is increasing and stable prices are obtained,” affirms Mr Djebbi.
According to the president of the company, the biggest challenge lies in transport, as the fruit needs to be at its destination one day after it is harvested. “It is thus extremely important to have access to the right logistics. We will remain focused on Europe and the Middle East and grow step by step.”

Djebba Fruits
Thibar, Tunisia

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