The next generation of fruit is functional, says Taura

Taura Natural Ingredients is launching a range of next-­‐generation URC® fruit concepts combining the goodness and flavour of real fruit with the health benefits of functional ingredients.

There are three variants in Taura’s new functional fruit line‐up, which is set to be unveiled at the forthcoming Food Ingredients Europe 2013 exhibition. In addition, Taura will exhibit new flavour innovations, including URC® peanut pieces free of peanut allergens, alongside cola‐flavoured, blackcurrant & echinacea pieces.

Taura CEO Peter Dehasque said: “Energy, protein and fibre are among the key trends in the nutrition category at the moment, but delivering the benefits of these to consumers is always a challenge. Taura’s URC® fruit is the perfect carrier for these ingredients, as it enables food companies to create next-­generation products that provide functional benefits in a way that is natural, convenient and pleasurable – ticking all the boxes in terms of what consumers are looking for.”

Peter Dehasque added: “Taura understands that our customers need to keep innovating to ensure shoppers are consistently surprised and excited by the products they see in-­store. This is why we place so much emphasis on investing in a constant stream of new product development, with the focus on concepts that are original and delicious, and tap into key consumer demands for great taste, naturalness, wellness and convenience.”

Taura will exhibit on Stand 8A71 at FIE, which takes place in Frankfurt from 19-­21 November 2013.

For more information:
Miranda Mills
Ingredient Communications
Tel: + 44(0) 20 7193 4167
Fax: + 44(0)8712475832


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