Asia Edition
Birds Eye Vegetables announced the expanded availability of its new Recipe Ready product line at retailers nationwide. Recipe Ready is a line of pre-cut, sliced and diced high-quality vegetables that make mealtime easier for families by cutting down the prep time. With Recipe Ready, the only thing you have to cut…is the bag.
Each variety of Recipe Ready – from Tri Color Pepper & Onion and Grilling blends, to Broccoli Stir Fry and more – includes a simple family friendly recipe on the bag that can be made in 30 minutes or less. With the prep done and the recipe at your fingertips, moms can spend less time in the kitchen and more time around the dinner table.
"Birds Eye is committed to being mom's ally in the kitchen with products that speed-up and simplify cooking to bring families together for dinnertime more often," said Mark Schiller, EVP & President, Birds Eye Frozen Division at Pinnacle Foods Inc. "That's why we've developed Recipe Ready and other convenience-based, vegetable products. We want to ensure that moms can spend less time cooking and more quality time with her family."
Recipe Ready is available nationwide in sizes 8 oz. – 16 oz. from $1.59 to $2.59. Store listings can be found by clicking here. For more information on recipes and product information, visit www.BirdsEye.com.
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Expanded availability for Birds Eye® recipe ready vegetables
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