During the 2012/2013 campaign, Anecoop has managed to reach a growth of 10% in volume and 16% in revenue compared to the previous season, surpassing the 700,000 tonnes, 560 million Euro in sales.
From the fact that the growth in revenue is greater than in volume we can extract that the cooperative has achieved this by selling at higher prices and obtaining better profits for its associates. "As always, our main goal is to increase profitability for our associated producers," stressed Carlota Pardo, Communication Manager of Anecoop, in an interview with FreshPlaza during Fruit Attraction 2013.
"Consequently, this is good news, considering that, over the past few years, the greatest challenge for the sector, in addition to the crisis in consumption, is a price crisis, which in most case leads to growers not being able to cover production costs."
The products obtaining the worst results last season were strawberries, due to adverse weather conditions, and tomatoes and Naveline oranges to a lesser extent.
Kaki Persimon® and pomegranate volumes still on the rise
The fruit with the most positive results was the Persimon® kaki. Last year, Anecoop sold a little over 50,000 tonnes; a figure which should be widely surpassed this year, with prospects for a 74,000 tonne harvest; 20% more than last year. Additionally, the calibres will be more commercial and homogeneous than last season, of a larger size and optimal quality.
Carlota Pardo, Communication Manager of Anecoop, next to Juan Vicente Safont, President of Anecoop, at their stand in Fruit Attraction 2013, promoting the Persimon® kakis under the Bouquet brand.
After the ruling from the Spanish Supreme Court in favour of the company's exclusive right on the Persimon® brand for kakis with Protected Designation of Origin Ribera del Xúquer, Anecoop stresses that no third parties will be able to use the variety without the due licence. "To this end, we will carry out a campaign with an investment of 700,000 Euro to be able to reach 16,340 points of sale and wholesaler markets in Spain, the United Kingdom, France and Germany, where consumers will be able to purchase Persimon® kakis."
In the case of pomegranates, Anecoop achieved its 10% volume growth prospects. "We will continue working on the exotics range; a department in which we are heavily investing in order to achieve new pomegranate varieties."
“A price war is neither beneficial to citrus producers nor to distributors."
Meanwhile, Anecoop expects to continue increasing its citrus volumes in the domestic market by 2 to 4%, hoping to achieve a good campaign in terms of prices, not before issuing a message to the sector: "Neither producers nor distributors are interested in price wars leading to very low prices, as in the end, we all lose," stated Carlota Pardo.