Asia Edition
About 58% of the German consumers always or often buy organic fruit and vegetables. Second in popularity are organic eggs (56%) and potatoes (44%) followed by milk and dairy products (44%) and bread (43%). This as per Oekobarometer 2013, a representative inquiry amongst the German population by order of the ministry of Agriculture in Berlin and executed by TNS Emnid in Bielefeld.
Organic mainly in supermarkets
Organic in Germany is mainly bought in the normal distribution channels: the conventional supermarkets (82%), discounters (64%), bakeries (58%) and weekly markets (57%). To buy from producers is becoming more popular. That applies to 54% of the consumers (+4%). They emphasize the short and transparent production chains.
From own region
Clear production chains are appreciated more and more by the German consumer.
92% of all persons questioned prefer foodstuff from their own region, irrespective whether they come from popular or organic production. As the consumer gets older, is better educated or has a higher income, the appreciation for regional grows. For the town's man the regional origin plays a more important role than for people from the country. The combination 'organic' and 'from own region' is 77% of those questioned a decisive argument to purchase. Three out of four are also prepared to pay more for that. This mainly applies to Western Germany and a little less for the eastern federal states.
Announcements
Vacancies
- Senior Grower UK
- Customer Support Executive
- Sales Representative Substrates Peru
- Head Grower – High Technology Organic Greenhouse
- Import and Export Sales Manager
- Sales Manager - US
- Key Account Manager (f/m/d) - Full-time
- Vice President of Growing Operations
- Sales Manager
- Account Manager - United States
Specials more
58% of Germans buy organic fruit and vegetables
Publication date:
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2023-12-06 "Focused organic expertise under one roof"
- 2023-11-17 AMI figures and data on organic potatoes and vegetables in Germany
- 2023-11-10 WUR and partners to support Chira Valley organic banana growers
- 2023-11-10 Combating climate change with artificial intelligence, water technology and robotics
- 2023-11-07 6th Biofruit Congress confirms rebound in growth of organic market
- 2023-11-06 Market Development Facility and Fijian farmers sign ginger farming deal
- 2023-11-03 “Highlight of a decisive year for the sector”
- 2023-10-27 Organic produce sales and volume edge up again in Q3
- 2023-10-24 "We as farms are already organic - now it's time to make the customers organic too"
- 2023-10-20 U.S. Specialty Crop Coalition endorses legislation addressing nutrition, organics
- 2023-10-19 IFPA applauds introduction of new organics legislation
- 2023-10-19 West-Bengal Agricultural Marketing department unveils ‘Organic market’ at New Town
- 2023-10-19 "We are looking forward to the Peruvian season, despite the challenges"
- 2023-10-18 Pennsylvania’s organic mushroom production area more than doubled from 2019 to 2021
- 2023-10-17 "Great organic potential in developing countries"
- 2023-10-10 US scientists study watermelons to improve organic cultivation
