Italy: Fruitylife promotes fruit and vegetables via internet and social media

All about EU seasonal fruit, plus info on production process phases, on certifications, on seasonal products and on healthy nutrition. All this and more, on the website, created for the European Fruitylife project, headed by Alimos and co-financed by the EU and the Italian Ministry of Agriculture and Forestry.

The site has various different sections and uses a refreshingly lively design. By clicking on Fruitylife, visitors can access information on soil-to-table fruit and vegetable traceability, on geographical origin certificates, and on integrated and organic production methods.

The subject of diet is treated from two viewpoints: on the one hand, visitors can find useful nutritional hints for keeping fit and healthy, and on the other, in the Calendar section, they can navigate different months to see which are its natural seasonal products and, in the Recipes section, find original and appetizing ways to make the most of them in the kitchen.

The site is completed by a section called FruiTV, dedicated to a series of videos containing interviews with sector specialists and also flash-documentaries, made to express the project's message in amusing ways.

The project headed by Alimos is also present on social media. On Facebook, the fanpage ( accompanies information on the project with info on a wider range of related subjects, in order to stimulate and satisfy users' interest. For real-time updates on the project and on news from the fruit&vegetable front, there's also the Twitter profile (, while the YouTube channel ( offers interviews with, and videos by, the public.

The aim of extending the project's user-pool is also furthered by an internet campaign across the three EU countries, aimed at increasing its visibility both for consumers and in trade circles.

For more information:
Francesco Reggiani / Luca Speroni
Tel: +39 059-7863894

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