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Yuri Blanken, Category Manager at Kroon Biologische Verswaren:
Netherlands: “Organic citrus relies on the right taste”
According to Category Manager Yuri Blanken, Kroon considers citrus one of the basic items in its extended assortment. “Citrus is special to us because the demand for – especially organic – citrus depends heavily on the right taste. If this isn’t spot-on, it just won’t sell.” In order to get the right citrus, Kroon primarily does business with growers in Spain and Italy. “These are the best places. The best blood orange, for instance, comes from Sicily.”
Kroon does its best to maintain close relationships with growers. Together they monitor quality and the right time to sell. “Our orange supplier is Azahar. We have been working with this supplier for many years, and to our full satisfaction.” Another important issue to Kroon is traceability. “Our consumers want to know where a product comes from, and under which conditions it was cultivated. We don’t just consider this information, we want the customer to share in the sometimes amazing stories behind the product.”
“The organic market has come a long way,” says Yuri. “We try to keep up with new developments. What you see now is a sustaining trend in processed food of organic origin. That is why our assortment now offers a wide range of prepacked products, like pre-cut endive, broccoli and cauliflower and lettuce. Recently, we have expanded our range of mushrooms with six PURE variants including chestnut mushrooms, oyster mushrooms, shiitake mushrooms and portabellas.”
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Other news in this sector:
- 2022-11-24 Mozambique growers will export 400 tons of organic lychees this year
- 2022-11-23 Cuba embraces eco-farming due to tightened US sanctions
- 2022-11-22 “Our connected hives allow us to measure the actual impact of our orchards on biodiversity”
- 2022-11-18 Knowledge and trust as well as visibility and attention in the organic industry
- 2022-11-16 "Impact of global conflicts on the German organic market"
- 2022-11-14 How can 30 percent organic farming succeed in Germany?
- 2022-11-11 Despite the challenges, the organic industry shows willingness to discuss and look for solutions
- 2022-11-10 Kenyan farmers in Kiambu lured by benefits of organic farming
- 2022-10-31 "Our ideal world is a single European certificate for food quality and sustainability"
- 2022-10-28 Organic food sales are down for the first time in a decade
- 2022-10-28 Export turnover of Vietnamese organic products has reached about US$335 million/year
- 2022-10-27 Organic consumption holds up if the supply range is extended
- 2022-10-27 "It is particularly important to us that everyone can afford organic goods"
- 2022-10-24 Tottenham Hotspur on the lookout for organic gardener to grow fresh fruit and veg
- 2022-10-20 Inflation hits US organic fresh produce in Q3
- 2022-10-18 Possibilities for Costa Rican organic crops to enter Denmark
- 2022-10-18 Rising energy prices: warning from French organic producers
- 2022-10-12 Almeria's organic production area increased by 22%
- 2022-10-05 Demand for organic produce outgrows supply in the US
- 2022-09-30 US organic growers can’t keep up with demand