Arava: Marketing premium strawberries from the Gaza Strip

Arava, a prominent export company from Israel, has recently declared the commencement of the strawberry season in the Gaza Strip. This unique cooperation between Arava Export Growers Ltd. and the Growers' Societies in the Gaza Strip promote commerce and shared interests. "It goes without saying that we are all committed equally to see this venture through and bring prosperous financial success to both sides as well as strengthen relationships between Israel and the Gaza Strip" claimed Arava.

The season itself it expected to last till Mid-February with cumulative amounts of approximately 400 tons of fruit. The variety chosen this year is Tamar, a very well known specimen of strawberry which is best characterized by its sweet flavor, tenderness and, extended shelf life. To add some spice and differentiation, Arava Export Growers Ltd. had taken upon itself the task of branding this year's yield by perfecting the sorting process for better consistency and quality. In addition to that, Aravoa is introducing a new line of packaging that includes black boxes, designed punnets and attractive stickers. "This action is for the benefit of ensuring superior quality, consistency and, distinctiveness. We want to make sure that European markets will be well aware of the Gaza Strawberries and, consciously, place them on a higher rank than the competition".

In recent months steps had been made by Palestinian Crops to certify all growers with a Global Gap certificate and, at the same time, implement a strict protocol for MRL residue levels.

Omer Kamp, of Arava, said "It is with great pride that we can proclaim to have tested the fields with ZERO tolerance and yet, achieve full success. All growers are now certified and, with no exception, MRL tests came out clean.

"It is essential to point out that many efforts were given for this season to succeed. Aside from the technical issues, the growers and Arava are fully committed to show the benefits of mutual cooperation and how it could make a difference in perceptions."

Fruit is now available in packaging of 10x250 and is available from:

Fruit World NL.
Total Produce Ireland.
Pacific Produce UK.
Garden Frutta Italy.

For more information:
Omer Kamp
Arava
Tel: +972 3 97 28 127
omer@arv.co.il
www.arv.co.il

Publication date: Mon 3 Dec 2012

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Arava: Marketing premium strawberries from the Gaza Strip