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Philippines: 7-Eleven expands to food business

Convenience store chain 7-Eleven’s new growth initiative takes franchise ownership to more profitable levels by maximizing the c-store’s earnings with its latest expansion to food service.

The expansion aims to provide enhanced convenience, better services and wider choices among time-strapped shoppers and diners.

Philippine Seven Corp.’s recent food expansion and fastfood dining format also allowed for additional revenue flows for operators, as they can earn more by having “two” viable business formats within one store, and for only the price of one franchise.

It said through the adoption of these enhancements, franchisees could expect predictable cash flow from a variety of sources instead of just relying on traditional service or products offered.

Philippine Seven said through its exclusive local licensee, the bigger push towards food expansion and fastfood concept positioned 7-Eleven into a more competitive and highly viable investment.

It said besides bringing value-added convenience to customers, the initiative and the significant changes have made the brand fully attuned to changing consumer needs, as well as made it a more rewarding option for franchisees.

The company said aside from better shopping ambiance through a revitalized open-dining layout and island food table, the “widened” food selection included the incorporation of local flavors such as popular street food fares, rice meals and green salads.

It said in addition to these popular grab-and-go food and product offerings, 7-Eleven outlets also espoused the company’s “Store of the Future” energy-efficient functional design as part of its value-added shopping conveniences.


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