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CMR Group and EUROPLÁTANO, in partnership

Both companies have reached a cooperation agreement, by which the firm EUROPLÁTANO will process the Canary Plantain production of farmers associated with SAT CMR Teneguía.

Packaged under the brand NENITA and ARIDANE, with own specifications that characterize the professional work of EUROPLÁTANO, plantains will be marketed through the trade structure of CMR Group. Its parent is composed of Fruits
CMR in Mercabarna, and its subsidiaries in Mercamadrid (CMR Infinite), Mercaleón (CMR León), Marché Saint Charles, Perpignan, (CMR France), and Fresh World Barendrecht (CMR Holland). With this agreement, the synergies between the two companies combine, on the one hand, with the technological processing capacity of EUROPLÁTANO, and the other by its large and experienced sales network of the CMR Group on the European mainland market and with the aim of improving the provision of its customers, in the development of the Canary Plantain.

Source: CMR Group

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