US: Village Farms to ramp up production of Heavenly Villagio Marzano

Heavenly Villagio Marzano is an authentic Mini San Marzano tomato direct from Europe and exclusive to Village Farms. The company has been offering this new variety in North America for almost a year and has been sold out of its production since its debut. “We had a better than anticipated response to Heavenly Villagio Marzano from Retailers and Food Service alike so we will definitely be ramping up acreage for next season”, says Debi Street, Director of Variety Development & Innovations for Village Farms, “Chefs love it and Consumers keep asking for it by name. We are offering it now in a number of different packaging options that our customers love” Street continued.

A variety of mini plum tomato Heavenly Villagio Marzano is unique in shape and appearance with an uncanny sweetness providing an authentic rich tomato flavor. Doug Kling, Senior Vice President & Chief Marketing Officer for Village Farms had this to say, “Our customers are telling us Heavenly Villagio Marzano is a great snacking tomato making it a hit with the health conscious consumer but it is actually the tomato's flavor versatility that is making it an even bigger hit with Chefs and Foodies alike. Served up in salads, stuffed as appetizer, or cooked in a sauce it is hands down the best tasting tomato any way you prepare and serve it.”

Part of Village Farms, “Olde World Flavor” collection, Heavenly Villagio Marzano has the authentic tomato flavor experience that is highly desirable but generally lacking in many varieties on the market today. According to Helen L. Aquino, Marketing Manager for Village Farms, “We get phone calls and emails from folks commenting on Heavenly Villagio Marzano’s unique flavor experience telling us that they will keep returning to their grocery to buy more.” A consumer recently posted to our facebook fanpage, “I found your tomatoes and I seriously will not buy another brand of tomato again after eating your Heavenly Villagio Marzano tomatoes. So much flavor!” “We cannot ask for better feedback” said Aquino.

Visit Village Farms at this year’s PMA Fresh Summit in Anaheim at booth number 2510.

Helen L. Aquino
Village Farms International
Tel: 732.676.3003

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