US: Zespri Kiwifruit for Kids at Chicago Marathon

In one of Zespri Kiwifruit’s efforts to support the six children’s health charities selected to participate in its Kiwifruit for Kids campaign, Zespri positioned itself at the Chicago Marathon in which 1.5 million people attended to watch the race. Zespri’s goal was to support one of its charities and spread awareness on how Zespri Kiwifruit can help you eat healthy and stay fit. Chicago Run, the charity representing the Midwest region for Kiwifruit for Kids, had a tent at Mile 14 in order to cheer on its 60 runners participating in the Marathon and distribute Zespri information.

Zespri’s Kiwifruit mascot Harry, was on the Marathon’s sidelines to cheer on the forty-five thousand runners. Forty 40 high school student volunteers from Chicago Run distributed Kiwifruit for Kids information to spectators and encouraged them to participate in Kiwifruit for Kids game.

“It was great to be at the Chicago Marathon supporting our Midwest charity’s efforts,” said Michele Hoard, Zespri’s Senior Marketing Manager of North America. “To watch Chicago Run’s runners and to have their teenage volunteers promote our Kiwifruit for Kids campaign really helped promote the message of our campaign: to be fit, active, and to eat healthily. It really brought home the message of how Zespri Kiwifruit is a great, easy addition to our families’ diets.”

Concluding on Sunday, October 21st at midnight, the winning charity of the Kiwifruit for Kids campaign will receive $10K from Zespri Kiwifruit, second place wins $5K, and the other four participating charities will receive $1500 just for playing. Chicago Run is currently in third place with 10,499 points.

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