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UK: Love Sweet Potatoes campaign hits the highways
Scott Farms International’s Love Sweet Potatoes branding can now be seen on three vehicles belonging to fresh produce distributor Spiers & and Hartwell.
As part of Scott Farms International’s ongoing initiative to educate the consumer about the humble sweet potato, the Evesham-based company has invested in taking its message to the country’s roads.
‘We are delighted to take the Love Sweet Potatoes campaign onto our nation’s highways. The livery looks absolutely fabulous and we believe this will continue to help create awareness of the humble sweet potato. We are pleased to continue this long-term relationship with Spiers & Hartwell which like Scott Farms is a business of generations,’ said Scott Farms International CEO, Stan Smith.
Spiers & Hartwell has 55 vehicles and 60 trailers in its fleet distributing to the likes of Sainsbury’s and Tesco. The Evesham depot is 60,000 sq.ft with 14 loading bays.
Scott Farms International, which has been in operation for six years, last year launched its Love Sweet Potatoes campaign to educate the consumer on the nutritious vegetable for the benefit of the whole industry. As a result the company has seen growth in the import of sweet potatoes into the UK and continental Europe and is now looking further afield.
Scott Farms International is the re:fresh Importer of the Year and is a UK finalist in The Import / Export category in this year’s European Business Awards. As a national finalist, Scott Farms International will go on to compete for the honour of becoming one of the UK’s national champions in London on Wednesday 7 November. There are 11 categories in total.
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