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"US: Turbana takes customers "to the farm"
Turbana's initiative offers retailers a way to be transparent with their communities, showing customers that they partner with responsible suppliers, while also providing an additional measurement of traceability.
Each Turbana banana cluster will feature an innovative QR code that will allow consumers to discover the specific farm where that particular banana cluster was harvested. Not only will they connect with the farm and its grower, consumers will also learn about the farm's sustainable initiatives such as rational use and recycling of water, low use and careful handling of agrochemicals, and collection of plastics and packaging.
Additionally, consumers will learn that they can help make a significant impact on programs that build stronger communities in the farming region of Colombia. For each and every farm, they will discover the personal story of a worker or community group whose quality of life has been positively affected thanks to their purchase. Each story is an example of how each consumer's purchase directly contributes to projects managed by Turbana's social foundation Fundauniban. These projects range from education, health, housing, micro-loans, and community infrastructure and affect thousands of workers, their families and communities.
"It's phenomenal that we are now able to show consumers how they influence the lives of the people of Colombia. By scanning the QR codes, consumers learn about the growers and how their purchases benefit the banana growing region in a wholehearted way," says Marion Tabard, Turbana's Marketing Director. "It's also a great way for our retailers to engage with their customers by providing complete product transparency."
Another benefit for retailers is that these new QR codes take traceability a step further. Each QR code featured on Turbana bananas is unique and allows retailers to trace back even when the fruit is out of the box, placed on display.
As an initiative that benefits both retailers and consumers alike, Turbana's innovative QR codes satisfy consumer's desire to connect with their food origin, while providing retailers with a new level of transparency to their local community.
The QR codes will be available for all bananas, including private label. And below are examples of the farm profiles:
Turbana will be exhibiting at this year's PMA Fresh Summit. To lean more, please visit booth #2150.
For more information please visit www.turbana.com
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Other news in this sector:
- 2022-11-25 Politician files Bill intent on revitalizing and strengthening banana industry
- 2022-11-24 Banana consumption in Uzbekistan is increasing fast
- 2022-11-24 Growers are focusing on boosting banana production
- 2022-11-23 Russia-Latin America shipping negotiations focus on banana supplies
- 2022-11-22 Researchers discover a repellent compound against the banana black weevil
- 2022-11-22 Bananas from Belize sold for £0.88 in UK
- 2022-11-22 China's October banana imports are down 13.91% month-on-month
- 2022-11-21 Banana of Guadeloupe & Martinique: new collective packing stations
- 2022-11-21 Uzbekistan extends zero rates on banana and citrus imports
- 2022-11-18 "Recovering the market share lost to imported bananas will only be possible with lower prices"
- 2022-11-18 "Far fewer bananas to arrive in Europe"
- 2022-11-16 Tanzanian banana farmers receive higher market prices
- 2022-11-16 St Lucia begins shipping bananas to Trinidad after UK suspends trade
- 2022-11-15 St Lucia growers react to suspension of banana exports to the UK
- 2022-11-15 Kenya: Banana growers left in limbo after processing plant delays
- 2022-11-15 EU weighted average price of bananas produced within Europe at €143 per 100 kgs in week 43
- 2022-11-15 UK average banana prices week 45
- 2022-11-10 Germany seizes cocaine valued at $44.3M in Ecuadorian banana shipment
- 2022-11-08 Cameroon's banana exports increased by 2.25% in October 2022
- 2022-11-08 Strong partnerships, deep customer understanding, and challenging the status quo builds great solutions