US: Wonderful Pistachios launches new flavours

As the cold weather approaches, Wonderful Pistachios is offering an exciting burst of new flavors to make sure that the bitter autumn cold doesn’t leave you feeling down. This October, the number-one-selling snack nut is bringing the heat with Sweet Chili and Salt & Pepper pistachios.

“We know flavors drive incremental sales by attracting new consumers, and expanding consumption among pistachio lovers. Combine that with the power of the Wonderful Pistachio brand and you have a healthy win for consumers and our retailer partners.” said Marc Seguin, vice president of marketing for Paramount Farms.

Wonderful Pistachios Flavors is a natural extension of the brand and will be easily identified in the iconic and recognizable Wonderful black branded packaging. Both flavors offer a unique and enjoyable taste explosion for those craving a salty snack. Salt & Pepper is a classic crowd pleaser that gives the perfect dash of spice, while Sweet Chili is ideal for those that desire delicious sweetness with an extra kick of red chili pepper.

In addition to the two new options offered in 7-ounce bags, Wonderful Pistachios will still be available in the original and most popular flavors – Roasted & Salted, Lightly Salted, and Roasted No Salt. All of the varieties will be sold in the produce section of grocery stores alongside other popular Wonderful brands, including recently launched Wonderful Almonds and Wonderful Almond Accents.

Wonderful Pistachios Flavors will have a suggested retail price of $3.99 and will be available in October at leading grocery retailers nationwide, including: Target, Walgreen’s, CVS, Albertsons, Dominick’s, Genuardi’s, Kroger, Ralphs, Randalls, Safeway, Save Mart, Stop&Shop, Winn-Dixie, Vons and Wegmans.

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