During the month of November (2016), the monitoring of the prices of Mexican limes from Colima, namely in three selected cities (Guadalajara, Monterrey and Mexico City), revealed the following figures:
Prices Paid to the Producer ($/kg)
The price paid to producers in the country during November was highest in Colima (4.10 $/kg) and lowest in the state of Guerrero (2.50 $/kg). [CONASIPROLIM].
Wholesale Prices ($/ kg)
The highest monthly average wholesale price was recorded at the Central de Abasto of Guadalajara: (11.67 $/kg); the lowest price at the Central de Abasto of Mexico City: (7.87 $/kg). [SNIIM].
Retail prices ($/kg)
The highest average monthly retail price was recorded in traditional and self-service stores located in the metropolitan area of Mexico City: (13.66 $/kg); the lowest price was observed in the city of Guadalajara: 13.27 $/kg. [INEGI]
Marketing margins (%)
The highest marketing margin was reached in the metropolitan area of Mexico City: (344%). The lowest in the city of Guadalajara: 280%.
The highest marketing margin (in pesos) was a difference of $ 10.58 $/kg observed between the price paid to the producers in the Apatzingán citrus area, Michoacan (3.08 $/kg) and the average monthly retail price in the metropolitan area of Mexico City: 13.66 $/kg.
The lowest margin recorded (9.78 $/kg) corresponded to the difference between the average monthly price paid to the producer in the citrus-growing area of Tecomán, Colima (3.49 $/kg) and the lowest retail price registered in the city of Guadalajara, Jalisco: 13.27 $/kg.
Source: Enrique Álvarez Navarro