Spain: The Smith pomegranate, a protected variety

The Smith is a pomegranate variety discovered in Visalia and registered by Gregory Smith. Seeing the opportunity, BIOGOLD EM did not hesitate to work with it and market it under the brand "Smith Pomegranate". Thus, according to Pedro Pérez, commercial director of the company, "we helped the variety's producers and marketers by turning it into a differentiated brand."

Biogold started with "Smith Pomegranates" in 2008 and has been expanding its commercial network to countries like Morocco, Italy, Egypt and Portugal. Over the last 2 years, a great investment has been made in marketing, as they have focused on creating a solid brand. Pérez states that "in addition to the licences, we provide assistance throughout the entire production chain in order to improve the product's added value. This is done with help from agricultural technicians, who provide advice not only in the production process, but also in finding contacts and trade routes."

The main features of Smith pomegranates are their intense red colour, both on the outside and inside, their much earlier ripening compared to other varieties and the fact that it is a much more productive crop.

More information: 
Pedro Pérez Marín
Biogold EM Network
Tel. +34 639225505

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

You are using software which is blocking our advertisements (adblocker).

As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site.

Click here for a guide on disabling your adblocker.