"The radicchio season is in full swing at La Grande Bellezza Italiana (LGBI) and the LGBI-branded produce will be the first of a premium range that is still unheard of in the vegetable segment," reports Leonardo Odorizzi, member of the business network.
What sets premium vegetables apart? According to La Grande Bellezza Italiana, the characteristics are: reliability of the chain, specialization of producers and packagers, uniform produce all year round and cultivation during different periods to 'avoid' problems caused by climate change. Of course product quality is a prerequisite.
"The producers part of LGBI are located all over Italy as, in order to obtain the best produce possible any day of the year, productions must be diversified also geographically. All our growers are expected to strictly adhere to agronomic and product specifications. Our Quality Team checks all process phases in all regions according to an audit plan."
To do so, skills and knowledge are essential. "The big retail chain is increasingly aggregated and needs suppliers that can deal with its figures and needs. That is why we established this business network: to guarantee the best produce made exclusively in Italy with continuity, every day of the year."
"Many have high-quality fruits and vegetables but cannot promote them using the best packaging or adding content, nor are they capable of communicating it. We are managing it thanks to our business network, which makes us an increasingly reliable interlocutor for big retail chains."
For further information
La Grande Bellezza Italiana
Business network
C.so Milano 36/A – 37138 Verona
segreteria@lagrandebellezzaitaliana.it
www.lagrandebellezzaitaliana.it