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Kiwi Passion Consortium: excellent forecast for the upcoming marketing season 2022-23

In week 41 the Kiwi Passion Consortium marketing season will start, and its bicolor flesh kiwi (Gold & Red) will start traveling toward main European and overseas destinations. Around about November and the yellow flesh kiwi well known as Gold Passion will follow.

"Yield estimations managed by our technicians, who visit all our associates, talk about a substantial volume increase on both varieties, compared with previous season. Many orchards came into full swing and the season will be notable for a good breakdown by sizes, excellently dry matter content, and amazing Brix degrees and flesh color," says Marco De Nadai, marketing and communications manager for the group.

First feedbacks are very positive, as consumers recognize the excellence of our fruits, and the great majority show clear intentions to buy them again in future.

"We are more and more convinced our varieties have extraordinary taste and color, and they can really make a difference on the most demanding markets," says Nicola Negri, our Consortium’s President.  "And we are enthusiastic to share these results with our growers, partners and clients all around the world."

This year our range was enriched by organic Red&Gold Passion, to match all requests coming from the organic trade. We believe that, in the future, organic production will become a significant share of our business.

We will also test some tricolor packs, with Red, Gold and Green kiwi together in the same retail pack, in order to provide our customers with the widest possible kiwi eating experience.

After a successful 2021-22  season, for both growers, customers and consumers, our goals remain unchanged: to offer to the market fruit of highest quality and unbeatable flavor, with a deep respect of the environmental themes, not only when growing but also on packing materials choice, in order to provide the most sustainable packaging.

Our retail packs in fact will be 100% compostable, to meet the increasing requests from both customers and consumers.

Our assortment includes, out of the loose product into 6 kg boxes, also 1-layer trays, 2,3 kg for Red Passion and 3 kg for Gold passion and a 250-300 grams retail pack & cardboard (see picture) that we have developed to increase our brand image and give added value to points of purchase.



During the entire marketing campaign our communication team will be active on Instagram, Facebook, TikTok and LinkedIn, through a full video campaign addressing our motto: whatever we do, we do it with love, moved by passion for nature and its fruits.

The Consortium's main mission is to guarantee the highest quality standard, but the real goal is to contribute to better living, a better environment and also a more responsible agricultural practice.

Our hard work in just a few years has led already to over 150 hectares of Red Kiwi and about 100 hectares of Gold kiwi, involving 100 growers all over Europe. Up to the present we have 8 authorized packers and a very ambitious goal for the future: reaching at least 700 hectares of our varieties.

Within the main areas dedicated to our varieties we can list in Italy Calabria, Lazio, Emilia Romagna, Veneto, Marche, Basilicata.

About Europe: we have a significant presence in Greece, France and Portugal.

Our rapid expansion will soon include some countries in the Southern hemisphere, such as Argentina, Chile, Uruguay, Brazil, and South Africa, to guarantee a year-round supply to our clients and consumers.

Our partners who will manage packing and marketing our varieties are:

Red Passion® 
Agrilepidio, Alpha Fruit, CAMFRUIT, Cofrulleida, Del Monte, Eden Fruit, Fruitsworldwide, Greenyard Italia, Grupo Català, Heliande, CO.N.VI Vivai., Le Cerasare, Frutta Friuli, Verger Cancel

Gold Passion® 
Alpha Fruit, Del Monte, CAMFRUIT, Fruitsworldwide, Greenyard Italia, CO.N.VI Vivai, Le Cerasare, Frutta Friuli, Verger Cancel

The Kiwi's future is bright and our Consortium is ready to take on this challenge!

Kiwi Passion, live with passion.

For more information:
Kiwi Passion Consortium
Viale Bianca Maria, 39
20122 Milano - Italy
info@kiwipassion.it
www.kiwipassion.it

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