The first Lovita® plums were harvested around the 15th of August, two weeks earlier than last year, and the 2022 season looks promising. “The harvest should reach about 300 tons, which is way more than what we expected since we were hoping for a total of 220-250 tons. This will allow us to extend its presence on the shelves for several weeks compared to previous years,” explains Monika Kujundzic, communication manager at French Fruit Lovers. The volumes were revised upwards thanks to the yields from the young orchards in southeastern France which finally entered into production this year.
In these particularly well protected orchards, the trees did not suffer from the frost episodes in the spring. “The trees were in full bloom when the frost hit. However, the techniques used to protect the orchards proved to be very effective and the harvest was not affected at all.”
Monika Kujundzic also shares the Group’s satisfaction regarding the quality of this year’s plums, a quality which goes hand-in-hand with an evolving know-how. “Each year, we learn more about the behavior of the variety and the ideal moment to start the harvest for optimal quality. With the high temperatures, the Lovita reached its ideal qualities a lot earlier this year and it was harvested at optimal maturity, with a nice caliber, a minimum Brix degree of 17, a nice juiciness and a firmness that will allow it to keep well on the shelves.”
This year, the Lovita® arrived on the market with a new feature. “In order to meet the demand from our clients, we now propose the Lovita® in a new cardboard 6-fruit trays,” for this red-fleshed heart-shaped plum.
And in order to inaugurate its commercial launch, the Lovita® was presented on the wholesale markets of Lyon-Corbas (September 14th) and Rungis (September 15th). Two three-wheel drive vehicles arboring the Lovita® colors were on the road to meet distributors and visitors.
The Lovita® will also be presented at Fruit Attraction in Madrid from October 4th to October 6th.
For more information:
Monika Kujundzic
French Fruit Lovers
2788 route de la Mégère
82200 Moissac - France
Phone: +33 (0)5 63 04 01 06
Mobile: +33 (0) 6 62 02 77 15
monika@agence-kujundzic.com
www.lovita-plum.com