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'Cooperation between and Kronen delivers positive results'

Since February 2022, the globally operating machine supplier Kronen, its partner companies and the food tech company have been joining forces to actively support climate protection and the conservation of resources.

The cooperation provides food processing companies with excess fresh and high-quality produce, thus enabling stakeholders in the supply chain to work together to reduce food waste. The processing companies benefit from reduced purchase prices for top-quality fruit and vegetables and in turn give their operations and products a more sustainable approach.

After being in place for six months, the collaboration between the food tech company and the world’s leading supplier of machines for the food industry, Kronen GmbH, is delivering positive results. The start-up company identifies excess food that occurs along the supply chain and works to ensure that it does not go to waste. The aim of the cooperation is to use Kronen's comprehensive network in the food industry to redistribute fresh, high-quality produce for further processing. All the companies involved in this mission protect both resources and the climate and help establish a closed-loop circular economy for food.

The challenge is huge, as is confirmed by the report on “Closing the Food Waste Gap” by the Boston Consulting Group, which concludes that a third of the food available worldwide is wasted each year. In its study (in German), WWF claims that the majority of food waste, namely around 60 percent, occurs at the start and in the middle of the supply chain. According to SPRK, this is partly due to a lack of transparency in the supply chain. SPRK identifies excess food along the supply chain. It uses its KIcontrolled digital retail and distribution platform to bring together the supply of and demand for food before quickly passing the produce on to partner companies with corresponding needs based on the information provided for redistribution or further processing.

Fresh, high-quality produce at reduced prices
As a supplier of machines for the food industry, Kronen has been successfully operating worldwide for more than 40 years and has established a correspondingly extensive network. Kronen customers who are involved in the cooperation, for example fresh-cut companies and convenience product manufacturers, receive the excess fresh, high-quality produce from the SPRK network, sometimes at prices that are, for instance, 10 or 20 percent below the market rate, and process it to make freshcut or convenience products for food retailers, hotels, or restaurants.

The main focus is placed on fruit, vegetable, and salad processing. The food processing companies benefit from the good availability and fair, often reduced purchase prices of fruit and vegetables of the same high quality as standard market produce. In times of growing inflation in particular, this solution can be extremely advantageous.

For more information:
Telephone: +49 7854 9646-0

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