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“Far East always has more demand for pomegranates than Europe”

Volumes for Egyptian pomegranates are increasing every season, as production is rising. In the long term, it could lead to more demand for the product, as more volumes should lead to more competitive prices on the global market. One exporter states most of the demand is coming from the Far Eastern markets.

The focus for Egyptian pomegranates will mostly be in the Far Eastern markets, says Ahmed Mohamed, Executive Manager of Gift Fruit for Export: “Our pomegranate season has started with the 116 variety, there was big demand, especially within the European markets. We started with the Wonderful variety this week, which is the most important variety for Egyptian pomegranates. This variety is especially popular in the Far East. They need big quantities weekly, while we’ll also be sending the variety to Europe. However, the Far East always has more demand for pomegranates than Europe. This season, the requested volume is more than last season, especially for the Wonderful variety.”  

Mohamed states that the demand for Egyptian pomegranates is at a high level, mostly due to competitive prices, as well as having a short transit time to European markets. “The demand is higher this season due the prices for Egyptian pomegranates not being as high as they are for the Turkish pomegranate. At the same time, there is a relatively short transit time between Egypt and Europe, because of Egypt's wonderful location between Africa and Asia. For me, the pomegranates will be most successful this season in Malaysia, Indonesia, Hong Kong, Singapore and Sri Lanka.”

The expectation for Gift Fruit for Export is that their export volumes will keep growing, Mohamed explains. “Our main goal for the season is ship large volumes to all my clients with the best quality because the Egyptian produce is deserving of that. We’ll achieve this by working day and night and make sure we sort for the best quality for our clients as well as choosing the best packing materials to protect the product and give more shelf life. The most important thing is satisfying our clients requirements. I expect next year's demand will grow even further compared to this year, because Egyptian production grows every year, and the prices will be better and better for clients because when the fruit is available with big quantities price becomes lower and lower.” Mohamed concludes.

For more information:
Ahmed Mohamed
Gift Fruits for Export
Tel: +20 127 157 8398


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