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Cypriots more willing to buy ugly produce

According to a recent online survey on food waste, three out of five Cypriots would be willing to pay less for fresh but ugly produce. According to the ninth online survey of LIFE- FOODPRINT project on food waste and consumption trends among Cypriots, this year, consumers appear more willing to adopt habits that help reduce food waste compared with 2021.

The poll was conducted online during the period of 15-18 July 2022. The sample ranged from 1,388 to 2,437 people depending on the question. The results showed a clear positive trend since a large percentage, 64.6 per cent, are very or considerably willing to buy fresh vegetables and fruits with unsatisfactory appearance at lower prices. This is a significant increase compared with the previous year when 47.2 per cent responded the same.

There was also a significant decrease in the percentage of participants who are not at all or not so willing to buy strange looking fruits and vegetables at discounted prices from 40.6 per cent in 2021 to 25.4 per cent in 2022.

More than half of the participants, 52.1 per cent, are very or significantly willing to buy good quality but not perfectly fresh vegetables and fruits at significantly reduced prices.


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