The plum season is an exciting time for Turkish fruit exporter Alanar, as they only export plums that are grown by themselves, rather than procuring them from other farms, says Yigit Gokyigit, marketing coordinator for Alanar.
“We grow 100% of our plums in our own orchards. We’ll be harvesting approximately 200 tonnes as planned before the season. Alanar’s plum orchards are located in the Manisa area and western Turkey. We had convenient weather in the area for the plum cultivation this year. Therefore, our volumes are going to be as expected before the season.”
Demand for the plum is on a solid level, Gokyigit states. He expects supply will not be able to meet all of the demand, but production will grow over the next few years. “Alanar grows a very special variety of plums that is grown only by a limited number of growers around the world. The varieties we have are very sweet with rich flavors. Therefore, we always have demand for this fruit. In fact, our crop volume is limited due to the high demand. This was the biggest challenge for us this year. The good news is that our plum trees are still relatively young, so our volumes will be increasing year-by-year.”
With the costs of basically everything increasing, it would be safe to assume that the plums will cost more as well. However, Gokyigit states that Alanar is aiming to maintain the prices of last year’s plums: “It's true that our costs are increasing with the inflation. We know that prices are pretty much stable in the international market for plums. Therefore, we aim to provide our fruits with similar prices as previous years, despite the increase in costs. Alanar’s plums are very popular in western Europe, Pacific Asia, and southern Asia as well. I’m glad to see that we have continuous demand from our customers for years for this fruit. Our goal is to have long term business partnerships built on customer satisfaction.”