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Colombia to promote cape gooseberries and other exotics at Fruit Attraction

As the world leading growers and exporters of cape gooseberries the Colombian exotic fruit trade are keenly looking forward to showcase their produce at the Fruit Attraction 2022 exhibition next month.

According to Sandra Riano, from the packers and exporters Novacampo in Colombia: “For us it is very important to show a continuity in the participation at this international fruit show and to be part of the Colombian Exotic Offer. Being present at the show gives us the possibility of making new contacts and business with importers and distributors. It gives us the chance to meet our actual customers, and to personally meet everyone who is involved in the exotic fruit business.”

She says although the Russian war in Ukraine influenced the prices of input material, it has not been positive for anyone in the world. Fruit Attraction will give the global fresh fruit trade a space to connect in person and discuss the way forward.

“Spanish importers and distributors are very active working with the exotic fruits since their population are related to Colombia and South America and the exotic fruits are well known in Spain. Our special exotics produced mainly in Colombia such as Baby Mango, Granadilla, Guanabana (Soursoup), Curuba, Guava, Goldenberries, Tamarilo and Passion fruit are naturally filled with vitamins and health benefits,” explains Riano.

According to Flavia Santoro Trujillo, president of ProColombia the Fruit Attraction exhibition in Madrid is one of the most important for them in Europe. "This year we'll be at Fruit Attraction and it is one of the sector's most important fairs in Europe. We'll participate in the fair with 10 companies that export fresh fruits, including the main exporters of cape gooseberries in the country. Colombia is the main producer and exporter of this fruit worldwide. As part of this fruit's international promotion strategy, the country has taken important steps to accompany the sector in relevant international fairs," stated Trujillo.

Riano says Novacampo is working to meet the challenges of the UN Sustainable Development Agenda 2030 to reach a more sustainable world. “Goal seven of the Agenda 2030, working towards affordable and clean energy, has motivated us to install a solar energy system in March 2022. The system provides us with 100% eco clean energy, with a surplus of 48% that we provide to the city of Tunja in Colombia.”

“Our exotic fruits have our Colombian identity, we invite you to eat and enjoy their aroma, flavours and explore the different possibilities of using them in your gastronomy. All fruits are available at the supermarkets and small fruit shops in many parts of Europe, ready to eat,” concludes Riano.

For more information:
Sandra Riano
Tel: +49 160 946 10582


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