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Durian boom in China with Mid-Autumn Festival approaching

Ahead of the upcoming Mid-Autumn Festival on September 10, durians from Southeast Asia has found more pathways into the Chinese market. Tmall Global, a Chinese e-commerce platform, last year debuted a mooncake containing the pulp of Malaysia's Musang King durian. The product proved popular, selling over 10,000 packages of the sweet dessert.

This year, with the joint support of the electronic World Trade Platform (eWTP) initiated by Alibaba and the Consulate General of Malaysia in Shanghai, a new Malaysian brand launched "snow-skinned" durian mooncakes in China, with the product set to arrive on Chinese people's dining tables during the coming Mid-Autumn Festival.

The Tmall platform stated that fruits from Southeast Asia, including Indonesian mangosteen, Philippine pineapple, Thai durian and Malaysian Musang King durian have all appeared on Tmall supermarkets days before the Mid-Autumn Festival this year, and noted that demand for such items were soaring.


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