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Fresh produce companies celebrate Hispanic heritage month

National Hispanic Heritage Month, celebrated each year from mid-September to mid-October, is an opportunity for the fresh produce industry to reflect on the history of people of Hispanic descent and their contributions to the overall production of fruits and vegetables. The month-long event also celebrates the great strides Hispanic professionals, entrepreneurs, and business owners are making within their communities and the supply chain.

Michael J. Chavez, Vice President Golden Star Citrus, and third-generation manager: “You cannot talk about the produce industry without noting the critical contributions of Hispanics. National Hispanic Heritage Month provides a spotlight to recognize our impact on the culture and society around us.”

People of Hispanic descent have played an integral role in building the US fruit and vegetable supply chain into the industry it is today. With an eye on the next generation, Chavez observed: “For the past half-century, Hispanics mainly worked in the harvesting, packing, and processing of produce. Today, a growing community of college-educated Hispanic professionals is entering the industry and elevating to C-Suite executive roles. Golden Star Citrus is a prime example as a family-owned Hispanic  grower/packer/shipper, and we strive to serve as motivation for others to go after their dream, regardless of ethnicity.”


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