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Southern European solar greenhouses adapt their production to new consumption habits

Ready-to-eat fruits and vegetables, mini and seedless watermelons, organic produce, and gourmet tomatoes are just some of the trends demanded by shoppers.

The production of fruit and vegetables from solar greenhouses in southern Spain is constantly evolving to respond to the changing tastes and needs of consumers. The new shoppers range from those looking for exclusivity and gourmet products to singles who like healthy ready-to-eat snacks or like to try something new to upgrade their dishes. The new consumers also pay attention to sustainable production from a labor and environmental point of view.

The merger of Cute Solar’s production organizations points out: “The fruit and vegetable production of the solar greenhouses in Almería and Granada is a testament to the ability of local producers to innovate and adapt to new consumer trends.” This coalition has produced a report on ‘Solar Greenhouses and New Consumer Habits’, which looks at key consumer trends and how solar greenhouses are adapting to these new market niches. The main conclusions are as follows:

  1. Gourmet and exclusive products
  2. Minis as a healthy snack
  3. Products that adapt to single-person households
  4. New varieties for new tastes

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