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Saudi ministry launches ‘It’s time’ campaign to support seasonal fruits

The Saudi Ministry of Environment, Water and Agriculture (MEWA) has launched “It’s time” campaign to raise national awareness about the importance of eating locally produced seasonal fruits. The campaign comes “In an effort to reach the maximum nutritional benefit from locally produced fruits and to promote healthy consumption of agricultural products,” said Saleh bin Dakhil, spokesperson at MEWA.

The campaign “Ja’a Wagtaha” (“It’s time”) aims to make people familiar with the various types of local fruits and their periods of availability in different seasons throughout the year,” Bin Dakhil elaborated. “The ministry devotes its efforts to raising awareness of the importance of fruits in terms of health benefits, introducing the Saudi product, sufficiency rates, production quantities and manufacturing industries.”


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