Nationwide Produce PLC will take over the complete marketing of Potato Lovers, Chippies’ Choice and Baby Pearl brands.
The partnership will aim to develop the marketing and distribution of AH Worth’s range of potatoes into non-retail outlets including catering and wholesale.
David Noton, Director of Nationwide Produce PLC, said: “We will be looking to drive sales on these brands through our depots at Evesham and direct from the A H Worth farming operation in Lincolnshire. We are also looking into expanding their range of potato products.”
Although this range of potatoes is being marketed to Nationwide’s long-established customer base, the final customer will ultimately be chefs. This is where the partnership will remain tight-knit to ensure all marketing and social media content is targeted at driving demand from the end consumer.
“Potato Lovers and Chippies’ Choice have been in the A H Worth stable for nearly 20 years. Our success with these brands is down to consistency and high quality.” Said Giles Collett, Senior Commercial Manager at A H Worth. He goes on to say, “Both of our brands need to be great all-rounders with a fantastic fry-colour to keep up with customer demand.”
David says, “We have been working closely with A H Worth for nearly 15 years now and in 2014 formed a joint venture called AGP which grades and packs onions. A H Worth’s expertise in the growing and packing of potatoes is second to none. This coupled with our extensive sales and distribution network creates the perfect partnership.”
Both companies are delighted with the partnership and are excited about the opportunity to extend their range of potato products directly aimed at chefs. These exclusive brands will be available to purchase through your dedicated account manager at Nationwide Produce from Monday 22nd August 2022.