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New VP of avocados for Frutura's Dayka & Hackett

Dayka & Hackett, one of Frutura’s investments in the international fresh fruit business, has hired Stephen Fink as vice-president of avocados. Fink, formerly vice-president of North American sales for Mission Produce, will spearhead its introduction of avocados to the U.S. and global markets.

“This is significant and exciting news. Of course for Frutura and our global avocado operations, but more importantly, for customers wishing to partner with a company such as Frutura and its Dayka & Hackett business unit. Our network can provide a meaningful surety of supply in the volatile avocado space,” said Frutura CEO, David Krause.

“We now have more than 3mm packages and will double in less than four years coming from four different countries. And we will continue to seek new investments in avocado farming and packing operations,” said Krause. “Dayka & Hackett will be the face of our marketing efforts. Stephen Fink has extensive experience in the avocado space and we look forward to his leadership in this very important category.”

Fink will work closely with Dayka & Hackett CEO Tim Dayka on the rollout of the company’s avocado strategy and will be based in Oxnard, California. “The vertical integration of our avocado program is extraordinarily compelling,” said Fink. “Avocados are obviously a high-profile and high-demand item and it is more than comforting to know we grow and control a significant percentage of our volume. We are excited to begin working with both new and existing customers on this project.”

For more information:
Alison Holt
Frutura
Tel: +1 (626) 627-4770
alison@alison-holt.com 
www.fruturaproduce.com 


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