According to Simon Chin, co-founder of Duricious Sdn Bhd, owner of the D’King brand, durian prices are at a historical high amid low yield due to bad weather this season. He explained that the increase in durian prices is not due to inflation that is faced by the public, but rather to bad weather that has caused a lower yield this season.
“Durian prices are very high not because of inflation (but) because of the season ... 50% less yield because of the weather. We are facing a shortage of durian now in July,” he said, adding that the 50% yield decrease year-on-year is for all types of durian varieties, especially Musang King.
Despite the lack of supply, there is still high demand for the king of fruits, both locally and internationally.
“Sales are increasing, but the yield is not. The yield decreased by 50% overall, but our company’s sales increased because of new markets like the US and Japan. We go for new markets besides China,” Chin said.