Dole perfects a meticulous process to supply grapes year-round

According to Bill Goldfield, Dole Food’s director of corporate communications, Charlotte-based Dole Food Co. is now a year-round supplier of grapes, with production in Mexico, California, Peru and Chile. The process started in South America, with Dole reviewing more than 20 new grape varieties before deciding which would make the final cut, Goldfield said. Shelf-life longevity, flavor and appearance were the main factors the company used in making its decisions.

Goldfield: “We spent years of research and planning to select the suitable varieties and farmers to partner with that we are confident would provide our consumers with a consistent crunch and flavor experience.”

“We then used this analysis in our selection process to ensure that we chose the best quality grapes consumers would love.”

Choosing the grapes that have the best flavor, shelf life and appearance is just part of the larger process of getting fruit into the hands of consumers, Goldfield said. Optimizing product for retail is a constant work in progress, and emphasizing the power of the Dole brand is central to those efforts.

Source: supermarketperimeter.com


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