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African turmeric suppliers are finding their way into the global market

Demand for turmeric is increasing fast and there is great potential in the European market for African turmeric suppliers. However, these turmeric exporters have to compete with well-established companies from India.

The soil and climate conditions in Nigeria are favourable for turmeric. Research shows that Nigeria could play a leading role in turmeric production. A study on different soil types in Cameroon had similar conclusions. Still, there are contamination issues and adulteration with turmeric supplies from India.

At the moment, African exporters have a limited share in the European market. In 2021, more than half of Ethiopia's turmeric exports ended up in India. One European buyer stated that it would be challenging to compete with Indian companies and suggested that African suppliers focus on higher-value medicinal plants.

Still, trade data states that African suppliers are finding their way into the market. ITC Trademap data shows that African turmeric exports had an average growth rate of 18% per year between 2017 and 2021. The leading exporters are Ethiopia and Djibouti, followed by Madagascar, South Africa and Nigeria.



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