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Tesco decision to cut the price of cherries in its supermarkets hailed by Herefordshire grower

Tesco said the heatwave has brought a bumper crop of British cherries. This means that growers have more fruit than they anticipated. The supermarket giant, said it stepped in to help out growers and to make sure that none of the cherries go to waste they will be selling kilo boxes at the discounted price of £5 each.

Tesco stone fruit buying manager Maria Katsipi said production is up to 15 per cent higher now than usual. "The quality of the fruit this year is first class with soft flesh, ripe with juice and an unrivalled sweetness and taste. We're very happy to help out our British growers and customers at the same time."

Angus Davison of Haygrove, based in Ledbury, has been growing fruit for Tesco for a number of years. He said he was thankful for Tesco's price reduction to ensure no fruit goes to waste.

"Following a mild, kind spring, we have enjoyed prolonged sunshine, generously high light levels, and little rain for many weeks," he said. "This has resulted in an abundance of healthy, extra sweet, perfect cherries being picked at peak ripeness. "With an above normal crop, we are thankful for Tesco's action, which allows us to avoid waste, and to provide more home-grown, highest quality, nutritious British cherries to be enjoyed by the nation's consumers."


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