"Orange and red are like summer, colors make apricots irresistible"

Several studies on the psychology of color (Color and Psychological Functioning, Elliot A.J. & others.) support the consideration that this characteristic represents a fundamental source of information for the consumer. People make a decision within 90 seconds of their initial interactions with products, and around 62-90% of the rating is based solely on colors. This applies to all purchases and even more for fruit and vegetables.

This is why, in summer, orange and red become dominant colors in fruit and vegetable choices because they represent the sun, the life, the energy to which, in fresh products, nutritional requirements consistent with the visual image are always associated.

For this reason, apricots are a symbol of summer with their beautiful orange color in different shades that arrives to intense red. If the color sends the message of the most evocative impulse purchase, the consumption experience, the taste, the sweetness, the consistency of the fruit, the juiciness and constancy of these characteristics are also fundamental every time you buy an apricot.

Italy is the leading producer of apricots in Europe, with an offer of around 260,000 tons in 2022 and a distribution of cultivation that goes from the South to the North of Italy and which allows the production from May to the end of August.

Solarelli apricots, the brand dedicated to superior quality fresh fruit and vegetables from the Apofruit Group, are grown in the most suitable areas of the country and hand-selected to ensure a rewarding consumption experience.

Among the range of Solarelli apricots, the red apricot deserves particular attention, a novelty put forward by Apofruit with the proposal of new varieties with a red-pigmented skin, crunchy and not very acidic with a sweetness greater than 2/3 degrees brix more than other apricots and particularly popular on Northern European markets also for their environmental sustainability and the structure of the packaging that is entirely recyclable in paper.

Apricots are generally low in calories, just 28 Kcal per 100 grams of product, they are rich in fiber, simple sugars and potassium but above all, thanks to their color, they are very rich in vitamin A (Beta carotene) providing 40% of the recommended daily dose with just 100 grams of fruit.

Thanks to the European project Fruvenh, funded by AOP Gruppo VI.VA, whose members concentrate about 23,000 hectares cultivated throughout Italy (15,000 destined to fruit species and over 8,000 to horticultural and industrial tomatoes), is being promoted a constant awareness of consumers on the importance and pleasure of knowing and buying quality fruit and vegetables for their own well-being.

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