Counter-seasonality is a boon for South Africans exporting to UK

The United Kingdom is South Africa’s third-largest export market, totaling R12.5 billion in goods exported as of 2021. Wesgro’s recently launched Cape Trade Portal has seen early success from the UK market, especially in terms of its Agri-oriented products which Brits love. So far, over 90,000 users from the UK have accessed the site with wine, prepared foodstuffs, beverages and fresh produce being the most dominating sectors of Agri products on the site.

Erica Joubert, Head of Trade from Wesgro: “Being counter-seasonal for northern hemisphere markets makes our fresh produce particularly attractive. UK buyers love our wines, grapes, and citrus fruit the most; these are consistently our top-selling export categories. This support has helped the Western Cape become South Africa’s Agri exporting powerhouse, accounting for 55% of the country’s agriculture exports, totalling R51, 84billion when including the positive impact of agri-processing.”

Grapes (fresh and dried) are the second biggest West Cape to UK export, totaling R2.2 billion per annum, with category growth of 15% from 2020-2021. Oranges and lemons: Citrus fruits take the third podium position, with exports (fresh or dried) equaling R1.8 billion in 2021.  South Africa is the second-largest exporter of citrus in the world, with the Western Cape responsible for the majority of these exports.

[ R1 = €0,057 ]

Source: bmmagazine.co.uk


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