Canadian grower-shipper contributes $100,000 toward UM research chair in potato sustainability

Peak of the Market Ltd. is proud to announce a $100,000 contribution towards creating a Research Chair in Potato Sustainability at the University of Manitoba. By working together, industry and the university will work to make Manitoba a world leader in cutting-edge potato research and education to support the province’s fourth most valuable crop.

“Sustainability means having a positive impact on people, the environment and our community,” said Pamela Kolochuk, CEO, Peak of the Market Ltd. “We are committed to working closely with growers and the potato industry by supporting environmentally sustainable production practices at the farm level, helping to invest in the education of the next generation of leaders, reducing the amount of waste generated in our business and giving back to food insecure communities. By working closely with the university, we not only ensure the health and viability of current agricultural practices, but we also ensure that graduates have a place to hone their skills and provide a high level of industry stability for many years to come.”

Left to right: Dr. Tracy Shinners-Carnelley, vice-president research, quality & sustainability, Peak of the Market Ltd., interim vice-president (external) Vanessa Koldingnes, University of Manitoba, Dr. Nazim Cicek, associate dean (research), Faculty of Agricultural and Food Sciences, University of Manitoba and Pamela Kolochuk, CEO, Peak of the Market Ltd.

“With the help of industry leaders like Peak of the Market Ltd., the potato industry is poised to be the biggest and most innovative in the country,” said Dr. Nazim Cicek, associate dean (research), Faculty of Agricultural and Food Sciences, University of Manitoba. “Industry working together with the university is key to developing outstanding research and educational programs to ensure sustainable growth and a future workforce ready to support a robust potato industry. The initial support shown by industry partners is a testament to the fact that there is huge potential to realize both academic and industry outcomes that rival any in the world.”

For more information about the UM Research Chair in Potato Sustainability and to discuss funding opportunities, please contact Brooke Karlaftis, donor relations, University of Manitoba at brooke.karlaftis@umanitoba.ca or (204) 474-7835.

Together with the University of Manitoba, Peak of the Market embraces the Potato Sustainability Alliance definition of potato sustainability: “The production of safe and nutritious potatoes using practices that are environmentally sound, socially equitable and economically viable now and for generations to come.”

For more information:
Pamela Kolochuk
Peak of the Market Ltd.
Tel: +1 (204) 632-5823
pam@peakmarket.com 
https://peakofthemarket.com/ 


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