For July 14, Garonne Fruits, part of the Le Saint network, organized a pineapple-themed event in supermarkets. The company regularly organizes these campaigns: "We generally produce one display per month for each of our customers, adapting to their current needs and desires. This time, we highlighted our pineapple sold under our brand Jardin Créole, origin Ivory Coast, which is an excellent origin for pineapple. Its major assets are its taste, coloring, and regularity in quality throughout the year thanks to strict specifications," reports Rudy Pallaut, the company's business development manager.
A successful operation
"The feedback from the stores is positive, as they have observed an increase in the department sales during this type of campaign. The same is true for the customers. The goal is to build customer loyalty in the store and at the same time to keep the stores on board.
For more information:
Garonne Fruits - Réseau Le Saint
Tel: 06 67 78 39 64