As reported by sales manager Antonio Zani, the objective for Granfrutta Zani when it comes to plums and apricots is clear: reaching an increasing number of foreign markets and strengthening its position on the domestic market.
"We have noticed an increased interest from the foreign markets. 60% of apricots are exported mainly to Germany and Great Britain. Plums, which are sold under the Metis brand, also also in demand: it is still early, but we should be able to export around 50% of them."
The reason behind this renewed foreign interest is the lack of Spanish produce. "New clients have contacted us, meaning their usual suppliers are having some problems. Now it is in the hands of the Italian system to work well and reconquer some of the positions it lost in the past."
When it comes to apricots, Zani reports that "quantities started peaking 3 weeks ago. After a good start of the season with good quality and prices, things slowed down due to overlaps in the availability of produce from the north and the south. Things should improve over the next few weeks also when it comes to prices."
Those who performed good thinning operations are now harvesting good grades and obtaining good remunerations, however those who have left too many fruits on the plants are harvesting smaller grades.
"The two varieties currently available are Swired and Lady Cot, and their flavor has been exceptional this year. Quality is expected to be good for August varieties, which will be available until late September."
When it comes to plums, Granfrutta Zani works with Metis. "This year, we are expecting 6000 tons of produce in Italy as the hectares that had been damaged by frost over the past couple of years have returned productive. In this case too, we have managed to obtain large grades thanks to thinning."
"Harvesting started a few days ago in Emilia Romagna and the produce will be available until November as the varieties have a differentiated calendar. What is more, research does not stop and we are currently testing various selections that could become varieties over the next few years."