Sipo has founded a Newco in the UK capital to promote and commercialize the best Italian products on north European markets, Mediterranean basin and Persian Gulf. The company owned by the Ceccarini family and located in Bellaria Igea Marina (Rimini), has announced the setup of the Sipo London UK Ltd branch. The objective is to promote the best Italian vegetables, especially those from the Emilia-Romagna region.
"London is at the heart of business on a European level and a leading center for exports on a global level," stresses Riccardo Giacomini (in the photo), Country Manager and Co-Founder of Sipo London UK. "We are already present abroad in countries like Greece, Lithuania, France, Denmark and the Arab Emirates. Now, with the UK branch, we will give the company an international profile to promote ourselves as a reliable partner for business relations. We are now working on a global market, where we believe the difference is made not only due to product quality, but also thanks to commercial reliability and continuity in the offer."
But there is more than just fresh produce. The companies represented currently include: azienda vinicola Case Marcosanti di Poggio Torriana (wine), oleificio Pecci di Morciano di Romagna (oil) and Acqua e Sole di Lumellogno (rice) as well as, of course, the Sipo Verdure di Romagna, Sapori del mio Orto (aromatic herbs, mushrooms and vegetables) and Sipomodoro (tomatoes). The company is also scouting to widen its offer and is negotiating with two Italian leading coffee and piadina brands.
Massimiliano Ceccarini, promoter of the project
In addition to the Sipo agents already active abroad, the British branch is widening the sales network with new agents who will have the task of promoting the products with big retail chains, H&R and specialized distributors.