The annual Marketing to Farmers report from Hillsgreen, which surveyed 649 farmers, found that farmers want to see more educational content and guides to new technology as the industry continues to move to online buying and selling. The rise of “smart farming” is aiding farmers and growers, with many turning to technology to save time, access data for decision making and improve their bottom line.
89% of UK growers are now buying and selling online. Buying online is also significantly rising as farmers shop around to try to cut costs. There has been a 790% increase over the last decade. Nearly nine in 10 (89%) now buy and/or sell farm supplies and equipment online.
82% of farmers are now regularly using social media. That’s a massive increase of 168% in the last six years. 90% of them use YouTube, highlighting the need for long-form educational video content that can build brand recognition.
However, with so many tools and services flooding the market, farmers are looking for more easy-to-access online content on how to make the most of technology and high-spec machinery, according to the report.
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