Organic supply assurance and pollinator protection a buzz at OPS

Honeybear Brands is excited to be back at the Organic Produce Summit to meet with retail partners and industry friends and discuss how to meet shoppers’ needs and desires. This show is a chance for the industry to grow together and showcase its sustainability programs as well as innovative products and packaging.

Honeybear Brands provides a year-round supply of organic apples, cherries and pears. Its dual-hemisphere production model allows retailers to avoid supply or quality gaps and provide shoppers with a fresh, flavorful eating experience. Organic Gala, Honeycrisp, Granny Smith, Fujis, Pink Lady and Cosmic Crisp are expected to be available this season.

Honeybear developed a program called ADOPT AN ACRE to protect pollinators critical to apple production.

“We continue to increase our organic production of key apples, pears and cherries to ensure we have an organic supply in balance with current and future demand,” says Don Roper, vice-president sales and marketing. “The dual-hemisphere program further supports our strategy by giving retailers the ability to offer their organic shoppers the freshest supply available at the right time and maintain a premium margin year-round.”

With sustainability education and action in mind, Honeybear developed a program called ADOPT AN ACRE to protect pollinators critical to apple production.

Apples are reliant upon healthy populations of pollinators to do their work in the orchards. The company is committed to developing and maintaining healthy pollinator habitats alongside its orchards (both organic and conventional) where these creatures can thrive and ensure crops are healthy and bountiful. The message resonates with shoppers making intentional choices about what they are putting in their baskets. Partnering with key retailers, Honeybear continues to develop and dedicate acres of pollinator habitats to retailers. The program continues to grow and the company expects 32 acres of pollinator habitats planted alongside Honeybear orchards by summer’s end. Visit booth #816 to pick up a pollinator seed packet and learn more about this program.

For more information:
Kristi K. Harris
HoneyBear Brands
Tel: +1 (952) 746-1320
The_den@honeybearmarketing.com 
www.honeybearbrands.com       


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