Poland, one of the leading producers of apples in the world and the largest in Europe is targeting to penetrate the Malaysian market as part of its new focus on this part of the region. The Secretary-General of the Association of Polish Fruit and Vegetables Distributors, Paulina Kopec said that Poland is now looking for new markets after being unable to export to two of its major traditional markets, Russia and Belarus.
She is here with a delegation of six people from Fruit Union (Unia Owocowa) — the largest Polish fruit association representing producer groups and their producers, exporters and distributors of fruit, for a five-day visit for product launching in Malaysia. The theme of their apple campaign is “Fresh from the orchards of Poland. Apples from the heart of Europe in Malaysia”.
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