Carrefour announces the signature of 11 new French organic channels with its agricultural partners for grocery products as well as fruits and vegetables. These long-term, renewable, multi-partner contracts enable the Carrefour Group to offer high-quality French organic products while providing producers with long-term visibility.
Reassuring partnership contracts
Carrefour already supports 3,400 French organic producers through partnerships that link all the players, from production and processing to product distribution. This approach allows the company to offer French organic products, produced by dedicated actors, at a time when consumers are constantly looking for French organic products. For the other stakeholders in the sector, these long-term partnerships are a guarantee of sales outlets, since they benefit from Carrefour's commitment to a minimum volume of purchases.
"The visibility we are given is essential to invest in new tools such as new varieties," says Vincent Fauriel, co-founder of Fauriel Fruits, who has signed a partnership with Carrefour for apricots, nectarines, and Carrefour Bio peaches.
The 11 new channels:
- Organic small spelt and organic white beans with Ekibio (Ardèche)
- Organic strawberries with Bio Pays Landais (Landes)
- Apricots, nectarines and peaches with Fauriel Fruits (Drôme)
- Organic potatoes with Ferme de la Motte (Loir-et-Cher)
- Organic melons with Force Sud (Hérault)
- Organic grape tomatoes with Rougeline (Lot-et-Garonne)
- Organic zucchini with SARL Masse (Bouches-du-Rhône)
- Organic eggplants with Top Légumes (Gironde)
Carrefour has also signed a partnership with the Spanish organic supplier Agricommerce, via its subsidiary Socomo, to develop the citrus fruit offer for the Carrefour Bio brand. This partnership allows to significantly reduce the distance of transport between the place of production of lemons and their place of marketing since they will be cultivated in Spain instead of South America for the most part.