The Star Group, a Canadian grower, importer, and distributor of fresh produce is launching a unique new living lettuce trio under its Inspired Greens banner. Grown in the company’s state-of-the-art greenhouse near Coaldale, Alberta, the trio features a green lettuce varietal paired with two different romaine varietals, including a Red Gem type.
“We could not be more excited to launch this limited-time blend,” said Rindi Bristol, The Star Group’s senior director in charge of its lettuce operations. “Canadians love romaine lettuce, and this is a very special blend that is going to level-up burgers, wraps, and Caesar salads across Canada all summer long.”
The new trio will be packaged in a unique maple leaf sleeve.
Inspired Greens specializes in ‘living lettuce,’ greenhouse-grown lettuce that is harvested with its root ball intact, allowing for freshness and extended shelf-life. One of several controlled environment agriculture (CEA) innovations from the Star Group, the trio has been in research and development for more than 18 months.
“We had to rethink everything,” said Bristol. “From the varieties selected to the seed stock to the growing environment, seasonality, and adaptation of the plants to the Lethbridge County microclimate. This was not an easy task, but thankfully we have talented growers in the CEA space, and for them, this was a challenge they were committed to from the beginning. They were able to produce this trio with several other varieties growing in the same climate and, as always, without the use of chemical pesticides.”
To highlight this grown-at-home achievement, the new trio will be packaged in a unique maple leaf sleeve.
“There isn’t another greenhouse facility like this in Canada,” said Bristol. “And as a proudly Canadian company, we thought it was fitting to design packaging that celebrates the fact that all Inspired Greens products are 100 percent Canadian-grown.”
The trio will be available during the summer months only, arriving at most major grocers across Canada in early July and disappearing from store shelves by early September.
For more information:
Carey Tufts
The Star Group
marketing@starproduce.com
http://starproduce.com/