If you talk about fresh bamboo shoots, many people would think about spring and winter bamboo shoots, but at Hema Fresh, it is no longer difficult to eat fresh bamboo shoots also in summer and autumn.
Recently, alpine sweet bamboo shoots from Pu'er City, Yunnan were in Hema Fresh, and many consumers in Jiangsu, Zhejiang and Shanghai said that they could eat bamboo shoots throughout the year. In September, the bamboo shoots from Guizhou will be on the market, taking over the dining table in autumn. After several years of deployment, Hema Fresh has completed the supply of fresh bamboo shoots all year around.
Not only fresh bamboo shoots, but through measures such as adjusting the origin, planting at different altitudes, and replacing varieties, Hema Fresh's pea tips, mangoes, strawberries and other more than ten high-frequency consumption fruits and vegetables have achieved year-round sales, cracking the limit of seasonal products. Recently, Hema has been very busy at the Qianmu Sweet Bamboo Base in Pu'er, Yunnan. Workers go up the mountain at 6 o'clock every day to harvest hundreds of kilograms of fresh bamboo shoots. After rapid pre-cooling, the whole process of the cold chain is air transported to the Hema Fresh stores in Shanghai.
In 2019, Hema Fresh's brand for alpine products debuted, preferring fresh produce bases above 1,000 meters above sea level, making use of the plateau climate and temperature difference to create high-quality agricultural products. At present, there are over 30 or 40 kinds of products under the brand. Taking advantage of the altitude advantage of the dislocation of high mountains, vegetables such as pea tips, baby vegetables, and asparagus have realized the natural growth of off-season without manual intervention, and can realize off-season sales during the market window period, generating high added value.
Yang Fan, head of Hema Fresh Village in Litang, Ganzi Prefecture, Sichuan, said that last year, the first batch of autumn strawberries cultivated in the base came into the market. Even though the price was more than double that of ordinary winter strawberries, the supply in stores in Chengdu was still short. Yang also said that this year, according to the order from Hema Fresh, the strawberry planted in the base has been expanded three times on the original base, and strives to meet the Chengdu market and expand to other cities.
According to Hema Fresh said that fresh agricultural products, as high-loss commodities, have extremely high requirements on supply chain capabilities to achieve cross-origin and cross-season sales. Through its own supply chain capabilities, Hema Fresh constantly promotes the standardization, branding and marketization of fresh agricultural products with regional characteristics, and at the same time, it also brings many unique products to consumers, creating surprises.