Deputy Director of the Agro Processing and Market Development Authority Le Thanh Hoa has stated that each international export market has its own criteria for and selection of produce imports.
For instance, the Chinese market favors mangoes, longans, lychees, dragon fruits, watermelons, bananas, rambutans, jackfruits and mangosteens. The EU market prefers canned tropical fruits and juice. The markets of Japan, Australia, New Zealand love dragon fruits, mangoes, lychees, rambutans; while the US market is fond of grapefruits, mangoes, star apples, rambutans, longans, lychees, dragon fruits.
The US now occupies the largest exported produce market share in Vietnam, followed by China, Japan, and the Republic of Korea (RoK). Each of them has its own technical barriers to trade.
Picky markets of the US, Japan, RoK, Taiwan, New Zealand, Australia, Chile, and Argentina require exported produce to meet their technical criteria and has a traceability system (codes of growing area, packing company, agro-product processing manufacturer). They send their own technicians to Vietnam to examine each cargo before export.